The website needs to be bold, simple, appealing to young people and colourful; it needs to be fun to look at with nothing too flashy or 'cheap' looking that will put the consumer off. Students like style and are willing to spend money where this applies. If something looks cool, trendy and 'in', students tend to be attracted to this. The website also needs distinguishing imagery and colour, the logo and branding is often the most important factor for a company. If the aim is to become one of Britain’s biggest phone retailers, recognisability and modernity are two highly important things to think about.
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