Wired is a student based, independent mobile phone retailer with two shops in Sunderland and Gateshead. Over the next couple of years it will be undergoing a lot of changes and here is an insight into the journey it is taking, starting with the development of a website where the customers will be able to shop online for mobile phones and deals to suit them. This includes current, popular handsets with short term contracts, cheap deals and packages for all to enjoy.
University collaberation 13.01.10
Wired will become university based and collaberate with the educational authorities to promote them. As well as us investing in them, they will gain our support in return, with constant promotion and sponsorship of universities that participate both sides of the team win. An example of how it can be done:
My northumbria where all information needed is accesible including student events and sales
SU letters are also excellently marketed with bright colour, young people and keywords that appeal to all, most students tend to look through what is been promoted on them. Especially Freshers who are getting their head around a new start...which could include a new Smartphone?!?